Taco Bell's parent said Tuesday, Nov. 3, that the chain's sales have rebounded after a cyclospora outbreak linked to iceberg lettuce. CNBC reported Yum Brands' adjusted third-quarter earnings at $1.56 a share, above the $1.49 estimate, with revenue of $2.05 billion in line with analysts. The brief had the shares about 1% higher before the opening.
The sales rebound is the company's account of restaurant demand, not a new public count of illnesses and not a lettuce price at the grocery store. This report gives no case total, no list of closed restaurants, and no change to a menu price. It can matter to the chain's traffic and to suppliers who lost orders during the outbreak, but that pass-through is not measured here.
Did Taco Bell's rebound cut a restaurant or grocery price on Tuesday? No menu or grocery price cut was announced. The new statement is that sales recovered after the lettuce-linked outbreak, alongside a quarterly earnings beat.