A $4 Billion Audi Plant Is Headed for Georgia. Cars Are Not.

Audi will invest about $4 billion in its first U.S. factory, in Georgia, with production expected only in the early 2030s. President Donald Trump announced the plan Saturday, October 24, 2026. On Sunday, chief executive Gernot Dollner called it a bid for more U.S. sales and less tariff exposure.

The plant is meant to build the Q7, Q8 and Q9, with capacity for up to 200,000 vehicles a year. Audi said roughly half would be exported. U.S. deliveries were roughly flat through the third quarter of 2026 after falling 16 percent from 2024 to 2025. Last year, tariffs cost Audi 1.2 billion euros, about $1.4 billion, because it imports every U.S. car. German vehicle tariffs are now 15 percent, down from 25 percent.

A future factory does not change this month's sticker price. Dollner said more than 70 sites were reviewed and development stays in Germany. Volkswagen's separate plan to cut 50,000 jobs and close four German plants, one of them Audi, covers 2031 to 2034. No Georgia headcount was announced.

Could this Georgia plant lower what a U.S. buyer pays for an Audi now?

No. No price cut or hiring total was announced, and production is not expected until the early 2030s.